Architects Of Social Commerce
Most of your revenue comes from customers you can't see.
We find them, then build the campaigns that activate them.
For established Shopify and WooCommerce brands doing $2M+. For orchestrated programs at $50K+, contact us.
How It Works
MAP. BUILD. SPIKE.
We find the pattern.
We aggregate your customer signal across Shopify, Klaviyo, Meta, and Instagram, then surface the Customer DNA of your top buyers.
We turn the pattern into work.
Every campaign starts with the Customer DNA cohort it's built to convert. The brief is written from real signal, not demographic guesses.
We watch what compounds.
First campaign produces a result. Six produce real CAC payback by Customer DNA tier.
Trusted By
Pareto Principle, applied to ecommerce.
Portfolio
CASE STUDIES
Real campaigns. Real results. Cultural moments that drove measurable impact.
The Work
Seven campaigns we build with Customer DNA.
Once you can see your audience as a single coherent signal, certain campaigns produce outsized lift. These are the seven we run most often.
Loyalty programs
Built on psychographic tiers, not generic point thresholds.
Lookalike audiences
Seeded from your sharpest 12 to 15%, not your full file. The math holds because the input changed.
Influencer matching
We map the creators your top customers already follow. Outreach lands warmer.
Advocate programs
A targeted top 50 program outperforms a passive referral widget on every metric that matters.
Creative briefs
Every brief opens with the Customer DNA cohort the work is built to convert.
IRL attribution
Live buyers captured at events feed back into the same Customer DNA profile. Activations become measurable.
Retention flows
Klaviyo flows segmented by lifestyle, not behavior alone. Open rates climb. Reactivations climb. Unsubscribes fall.
Why Month Six Matters More Than Month One
The longer you run, the sharper it gets.
Only 15% of last year's customers will buy from you again this year. The brands that figure out where the rest comes from are the ones that compound.
By year one you're running on your own numbers, not platform estimates. The platform that powers the work gets smarter the longer you stay.
Ways In
Two ways to work with us.
One campaign or the full system. Pick the depth that matches where you are.
BUILD THE SYSTEM
A full campaign build, end to end.
Concept, creative, content, paid, and email. Built around your Customer DNA cohorts. Runs for a season, not a sprint. From $5K.
Talk about a Studio buildRUN WITH US
We run growth for you.
Embedded team running campaigns, content, and the Intelligence layer continuously. Customer DNA sharpens every month. Built for brands ready to compound. Custom pricing.
Build a growth engineEditorial
Two publications. One operating system.
NFO Magazine covers the culture brands operate inside. Streetwear, beverage, beauty, the visual and editorial language of the moment. It lives here at nufero.com.
The Signal covers the methodology underneath the work. Customer DNA, cohort math, the operating principles of brands that compound. It lives at intelligence.nufero.com.
The Nufero Ecosystem
MORE THAN AN AGENCY
The agency is one way in. The platform, the marketplace, and the partner network are the rest of the system.
INTELLIGENCE PLATFORM
The Customer DNA layer for your brand.
Upload a customer list, score a campaign idea, or capture live buyers at events. Free to start at intelligence.nufero.com.
VISIT THE PLATFORMSOCIAL COMMERCE NETWORK
Where culture-forward brands and creators build the next layer of commerce.
Brand storefronts, creator partnerships, and the discovery layer that connects them. Built on top of the Customer DNA engine.
PARTNER NETWORK
Earn with the intelligence layer.
Affiliate, reseller, and strategic partner tracks for agencies, consultants, and creators.
Three doors into one company. One Customer DNA engine underneath.
Limited Availability
Apply for a free Customer DNA Snapshot.
We hand-craft three Snapshots per month for qualified brands. Upload your customer list. 48 hours later you get the pattern behind your top 15%, a 0 to 100 read on your next campaign idea, and a 30 minute call to walk through it.
Most brands wait until the next campaign underperforms to ask harder questions about who their customers are. You don't have to.
Free Customer DNA Snapshot in 48 hours. TikTok Creator Brief is a five-day premium build, scoped on intake call. Both for qualified brands only.
NFO Magazine
Customer Activation Playbook: 7 Campaigns That Drive LTV
By Gary Little, Founder
Seven activation formats for turning your best customer signal into campaigns that compound.